For Mother’s Day and Father’s Day, Terre de Sienne designed and ran the #YSLLITTLEREBELS campaign for YSL BEAUTE, featuring the rebellious, delicious expressions of affection that children give their parents.

From the creative concept to production, the agency put together an emotionally compelling digital activation in the spirit of the designer still known as Fashion’s Enfant Terrible.

The loveliest intentions emerge from the biggest disasters.