Total F1
Total is committed to revealing up-and-coming talent. Romain Grosjean, the young Formula One driver, was one of the rising stars supported by the French oil company. With an extensive advertising campaign deployed across all 19 Grand Prix races, Terre de Sienne thought outside the box to create compelling Formula One images in billboard, print media and digital formats.
A thank-you campaign in print and digital national dailies in France.
A campaign deployed across social media and a special event for each Grand Prix race.
A Remarkable Personal Adventure
Eleven podium finishes in four years, with each spotlighted in every French national daily, across social media and in an online campaign.
Behind the Scenes of the First Season
