The Link by Groupama Immobilier
For a project that reinvents the traditional office tower concept, our public relations campaign for The Link encompassed both direct and indirect communication that drew on an array of media — digital, audiovisual and print — along with a city guide and personalized encounters to connect with stakeholders. The Link incorporates the new methods of collaborative work and reshapes the La Défense business district west of Paris.
Bringing People Together
A departure from traditional office towers, synonymous with verticality and isolation, The Link is the future of the workplace. A 360-degree communication experience.
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An influential public relations campaign that received extensive coverage in business, real estate and local media over a period of a week.
Local stakeholders were also involved.
