L'Oréal
Corporate & Marketing
Brand expressions through graphic design and crafted semantic content to reveal every aspect of a company with a global reach and an instantly recognizable portfolio, highlighting the vast diversity of innovative brands and the expertise of engaged employees. Bringing fresh enchantment and new meaning to beauty everywhere in the world.
Behind the Scenes
Delicate textures, intense colors, the curved outlines of a bottle, the rituals of beauty; a creation that highlights the successes of the year, product launches and the people behind them. A writing style that builds rapport and an orchestrated audiovisual launch, in harmony with the energy of a global beauty leader.
Beauty incarnate
To strengthen the HR global positioning as an even more strategic partner, a new International HR identity focused on people, jobs and expertise. A redesigned brand architecture with an umbrella brand to promote HR’s global value chain.
