Terre de Sienne designed and produced a 360-degree international campaign — from creative concept, storytelling and art direction to photo shoot, videos and digital assets — celebrating the collaboration between Lancôme and prominent influencer Chiara Ferragni, who has nearly 17 million followers on Instagram.

The Italian “It” Girl is the first muse to co-design a capsule collection, which was inspired by her own lifestyle and personal experiences, for luxury makeup and skincare firm Lancôme.

Go behind the scenes at Chiara’s Factory for a sneak peek at how the new collection, which revisits some of Lancôme’s most iconic products, was created.

The campaign, built around the video “Hero,” shown on television and digital media, reflects this exciting collaboration, which skillfully distills the world of Chiara Ferragni into that of Lancôme.

Makeup tutorials featuring products from the collection help users recreate three iconic Chiara looks:
Party Look, Business Look and Creative Look.

Terre de Sienne also produced the visuals for the campaign, intended to reach all touchpoints, from indoor and outdoor advertising to retail stores and online media.

Fun and lively digital assets were produced specially to promote the collection via social media, brand websites and online retailers.