Challenge
Produce a brief overview of the activity of LBL Travel Retail, the leader in its sector, for potential candidates and luxury B2B clients.
Our response
A two-minute video highlighting the brand’s DNA, with a voice-over by CEO Lucile Boiron.
LBL’s talented team members — sales associates, make-up artists, hair stylists, barbers and more — are seen promoting luxury brands in airport stores.
The video also emphasizes the expertise of this family-owned business aligned with customer values.