Hutchinson
With a new position, “Hutchinson Contributing to Future Mobility,” Terre de Sienne redesigned the brand statements and messages for this company steeped in history. Mobility of the future is clearly a key focus, placing Hutchinson as a driver of change. To represent a world on the move, the graphic and semantic design evokes movement across the print and digital ecosystem, which also includes FabHouse, the showcase of Hutchinson’s rejuvenated drive.