Hutchinson
With a new position, “Hutchinson Contributing to Future Mobility,” Terre de Sienne redesigned the brand statements and messages for this company steeped in history. Mobility of the future is clearly a key focus, placing Hutchinson as a driver of change. To represent a world on the move, the graphic and semantic design evokes movement across the print and digital ecosystem, which also includes FabHouse, the showcase of Hutchinson’s rejuvenated drive.

507 FabHouse: Innovation Incarnate
New ways of thinking, enabling new ways of working and unlocking individual potential requires inspiration from the world around us to reveal the world of tomorrow.
A place for discussion and encounters to drive the mobility of the future.
An identity that reflects the space: full of life, open and modern.



