Terre de Sienne conceived and ran the “Be Light. Be Amber” campaign for Fawaz Gruosi, the eponymous brand of one of the most disruptive names in Fine Jewellery.

Fawaz Gruosi, in his constant quest for the most precious and original materials and stones, has restored the glory of amber and again challenged the conventions of Fine Jewellery. The elegance of this overlooked fossilised resin is exalted in the designer’s powerful, solar collection.

The agency provided the creative concept and artistic direction, and also shot all the photographic and video assets that shared the light and power of the collection in an on- and offline activation, in the boutiques and at press events.