Vivid, eye-catching and contemporary: a new look to promote Paris and the surrounding region as a tourist destination. Twice-yearly publications, “My Summer in Paris” and “My Winter in Paris”, a “Repères” guide, a “Do you speak touriste?” guide and an annual report for tourists alongside a report on the state of the industry for professionals. A communications campaign that reflects the city: an adventure for all the senses, custom-designed for a 360-degree experience.