This is the story of an office tower balancing nature and urban planning requirements to provide its tenants with even more comfort, convenience and well-being. CeGeREAL called on Terre de Sienne for assistance with an environmentally focused marketing campaign as it transformed the Europlaza skyscraper. The unique identity comprises a logo, signature and branding based on a pixel design, highlighting next-generation amenities.

The signature capitalized on this new efficiency-centered art de vivre.