UIMM
Create a positive vision of industry in France, with a corporate identity that looks to the future, competitiveness and employment. For the French Metal Industry Employers Confederation (UIMM), Terre de Sienne designed an inspirational identity, a compelling editorial platform and a digital ecosystem that serves as a network for information sharing, concrete examples and advocacy.
#IndustrielsEngagés [#EngagedManufacturers], the new rallying cry of an industry that innovates.
UIMM’s roles are now expressed to reflect members’ needs, with a service-based approach.
« Today, French industry is face-to-face with its future. »
Alexandre Saubot, President, UIMM
User-centered, content-first design to speak with one voice, highlight UIMM’s usefulness and services and showcase its actions on the ground.
